LYNCH, Ky. (WYMT) – The coronavirus pandemic has been hard on businesses. Some have still been able to open despite the trying times and hang on. In Lynch, Kentucky, one new organization opening its doors during the global pandemic is Backroads of Appalachia, a non-profit geared at making a difference for small towns in Eastern Kentucky. “Our whole purpose in life is to bring economic development through motorsports,” said Director Erik Hubbard. Motorsports is something that has a rich history in Eastern Kentucky, and that is what Backroads of Appalachia is looking to capitalize on. “Next year we will have a grand total of nine roads promoting all of Eastern Kentucky,” said Hubbard.